An explainer video is a trending topic in the last couple of years. In case you didn’t know, explainer videos represent short video intros to a new business or a new product/service. Typically, a video of this kind lasts for no more than two minutes. Even in this short period of time, a successful explainer video will provide answers to simple questions related to specific businesses or products. The main objective of explainer videos is to explain what certain products are used for and why the potential buyer should choose that product over the others. Of course, these things are presented in a creative and fun way.
Many people compare explainer videos to pitching ideas to managers, business partners or investors. These ideas must be presented in a short period of time and they must be presented in a way that will keep the listener interested. In other words, you have to arouse interest in the audience.
For any new business (or an established business), a good explainer video can become an effective marketing tool. If you have spent some money and time on creating a business website or an app, you probably want to make some profit too. In order to achieve this goal, you have to ensure that the right audience has found our app or website. In addition, users must be sure that they want to get your product or use your company and this is where explainer videos come into play.
Experts have identified more than one reason why explainer videos are more effective compared to conventional text descriptions. For example, these explainer videos are more interactive. It is possible to deliver more information in a simpler and quicker manner because the video and audio elements will probably keep the attention of the viewer. Let’s not forget that modern internet users have very short attention spans. Furthermore, with the help of explainer videos your products/service, and your brand in general, will become more visible to the audience in different media. You can share this video on different sales channels – your website, social media, forums, video-sharing platforms etc. Without any doubt, explainer videoswill boost the conversion rates too. After all, the main purpose of explainer videos is to help people understand why they would want to purchase a product like that.
Now that you know what explainer videos are all about, it is time to find a video production company or create a video like this on your own.
Let’s be clear – almost every modern company can benefit from a good explainer video. This is the reason why more and more business owners are looking for an answer to one simple question – how to make explainer videos?
There are two answers to this question. First of all, there is a do-it-yourself approach. Second, there are professional video production companies and freelancers that can help you make the video.
Each of these options comes with some pros and cons, but the truth is that most people use professional video production companies for this purpose. It’s probably the best idea to analyze the areas of the video production process to get a better picture. For example, when it comes to the script, a DIY approach can help you create a good script because you are the person that knows your business the best. You know your goals, your visions, and values. But, if you choose a video production company to make explainer videos you can rest assured that these professionals will know how to share this message in an effective way. They have knowledge, experience, and expertise.
Next, we should mention the storyboard. Once again, if you go with the do-it-yourself approach, you will get an opportunity to unleash your creativity. Of course, people who are creative can expect a greater success. On the other hand professionals in this industry are creating storyboards on a daily basis. These guys know how to turn your idea into a clear, concise and engaging explainer video. They will also find the best way to share your business message in a subtle way.
The biggest problem with the DIY approach is the animation/graphics. Unless you are a professional designer or you have a good experience when it comes to creating animations and graphics, you will probably fail to come up with a good visual display of your idea. Of course, you can always hire a freelancer to help you, but it’s much better to use a team of professionals offered by video production companies.
Remember that the best video production companies that have explainer videos on their offer have teams that consist of professionals that are specialized in specific stages of the video production process. They are working together for a while and that’s why you can expect a memorable final product.
Our advice is to opt for a video production company whenever you need to create explainer videos.
Internet marketers can confirm that explainer videos represent an excellent way to encourage and motivate consumers to select your offer over the offer provided by your competitors. This is a very useful tool that anyone can use in today’s highly competitive market. As you all know, there are millions of businesses out there, especially on the Internet, and you have to do everything you can as a business owner in order to stand out from the crowd and become more visible to your target audience. Of course, not every explainer video is the same and equally effective as the others. If you want to witness the greatest success, you have to follow the secret of the best explainer videos. Namely, it turns out that there are a few things that can easily separate an ordinary explainer video from a great explainer video.
In the beginning, we would like to mention the equipment. If you want to create a memorable explainer video, this video must be created with professional equipment. There is no doubt that production quality has a direct impact on the effects of your explainer video. Typically, only professional video production companies have the equipment and tools needed for this task.
Furthermore, it’s impossible to talk about high-quality, effective explainer video without a good script. Before you start this process, you must create a plan for the video, but the secret is to come up with a script that doesn’t look/sound forced and suggestive. You must find out the main points that you want to share. It’s a good idea to pay special attention to the benefits and the issues that your product can resolve instead of explaining the features and specifications.
Every experienced video producer will tell you that the opening is very important. Since these videos usually last between one and three minutes, you have to grab the attention of the viewer in the first 15 seconds. Find something that your viewers will find intriguing.
Every successful explainer videoends with a call to action. This is an invitation to the product or service that viewers can use to solve their problem. Make this call to action easy to use – share a link, reveal an address or a telephone number etc.
So, these are the basic things that can be found in all the best explainer videos. Follow this short guide to witness a great Internet marketing success.