How to make explainer videos: a simple guide

Let’s be clear – almost every modern company can benefit from a good explainer video. This is the reason why more and more business owners are looking for an answer to one simple question – how to make explainer videos?

There are two answers to this question. First of all, there is a do-it-yourself approach. Second, there are professional video production companies and freelancers that can help you make the video.

Each of these options comes with some pros and cons, but the truth is that most people use professional video production companies for this purpose. It’s probably the best idea to analyze the areas of the video production process to get a better picture. For example, when it comes to the script, a DIY approach can help you create a good script because you are the person that knows your business the best. You know your goals, your visions, and values. But, if you choose a video production company to make explainer videos you can rest assured that these professionals will know how to share this message in an effective way. They have knowledge, experience, and expertise.

Next, we should mention the storyboard. Once again, if you go with the do-it-yourself approach, you will get an opportunity to unleash your creativity. Of course, people who are creative can expect a greater success. On the other hand professionals in this industry are creating storyboards on a daily basis. These guys know how to turn your idea into a clear, concise and engaging explainer video. They will also find the best way to share your business message in a subtle way.

The biggest problem with the DIY approach is the animation/graphics. Unless you are a professional designer or you have a good experience when it comes to creating animations and graphics, you will probably fail to come up with a good visual display of your idea. Of course, you can always hire a freelancer to help you, but it’s much better to use a team of professionals offered by video production companies.

Remember that the best video production companies that have explainer videos on their offer have teams that consist of professionals that are specialized in specific stages of the video production process. They are working together for a while and that’s why you can expect a memorable final product.

Our advice is to opt for a video production company whenever you need to create explainer videos.